Three steps to success

All effective marketing needs the following:

  1. Strong branding
  2. Consistent layout
  3. Clear copy

And my philosophy of keeping things simple combined with a keen eye for detail will assist you to bring all these elements together; helping you attract more of the type of customers you want.

"Design is so simple. That's why it's so complicated." – Paul Rand

Why design matters

  • Strong branding includes the design of your logo and/or logotype, and aligning your marketing efforts to your vision, mission and core values. Branding is the face of your business and it creates an immediate response from prospective customers.
  • Identification of your business niche and target market help to create style guides that inform all of your digital content. Consistency creates credibility and trust, and sends a message that you care.
  • And written copy that is not only clear, concise, and appropriate to your audience, but also grabs their attention and inspires them to act is sure to get results.
"Design is more important than technology in most consumer applications." – Dave McClure

How can I help you?

I have 15 years experience helping Australian businesses just like yours to develop the marketing elements you need to stand out from the crowd. I work in Sydney's Eastern Suburbs, use a Mac and Adobe Creative Cloud (CC 2017) software; InDesign, Illustrator, Photoshop and Acrobat.

So whether you need help designing a new logo, producing a style guide and templates, desktop publishing services, improving your copy to get better results, or a complete overhaul of your digital assets, I have packages for you.

You may choose hourly and half to full day, or weekly rates. I am also available for freelance and contract work, when time permits - so please get in touch.

"Design is not just what it looks like and feels like. Design is how it works." – Steve Jobs

When it comes to design...

I believe that:

  • Simplicity begets power
  • Every new creation has its own individual process, and being a creator is a truly special existence
  • Thinking with the heart and feeling with the head, and combining left and right brain thinking are pretty cool!

Some of the many clients I've had the pleasure of working with...


Solar Water Wise (NSW, TAS)

Logo, flyers, brochures, posters, stationery, and miscellaneous graphic design elements. Style guides, desktop publishing (typesetting and layout), content writing, proofreading, editing. Website design templates, and ongoing website hosting and maintenance contracts.


Australian Hot Water (NSW)

Logo, flyers, brochures, posters, stationery, and miscellaneous graphic design elements. Style guides, desktop publishing (typesetting and layout), content writing, proofreading, editing.


EcoProperty (VIC)

Logo, icons, flyers, property guides, floor plans, stationery, and miscellaneous graphic design elements. Style guides, desktop publishing (typesetting and layout), content writing, proofreading. Website design templates, and ongoing website hosting contract.


Core Energetics Australia (NSW)

eNewsletters and miscellaneous graphic design elements. Style guides, desktop publishing (typesetting and layout), proofreading, editing. Website design templates, and ongoing website hosting and maintenance contracts.


Dr David Howard, Holistic Dentistry (NSW)

Logo, flyers, brochures, posters, stationery, advertisements and miscellaneous graphic design elements. Website design templates, and ongoing website hosting and maintenance contracts.


Natural Fertility Management (NSW)

Logo, flyers, brochures, posters, stationery, labels, and miscellaneous graphic design elements. Desktop publishing (typesetting and layout), proofreading, editing.


Nutrition Care Pharmaceuticals (VIC)

Website design templates, including practitioner only access, and ongoing website hosting and maintenance contracts. Staff photography, product label designs.


CSIRO (VIC)

Website design templates, and nine icon designs for the Your Development project. Content style guides for AusZEH (Zero Emission Housing Australia).


Melrose Health (NSW)

eCommerce website design templates, and ongoing website hosting and maintenance contracts. Staff photography.


The Water Shops (Australia) (NSW)

Website design templates, and ongoing website hosting and maintenance contracts. Search engine optimisation consultancy services.


Vital Greens (Australia, Netherlands, New Zealand)

Website design templates for three international websites, and ongoing website hosting and maintenance contracts.


Macro Wholefoods (NSW)

Website design templates, and ongoing website hosting and maintenance contracts.


A shopping basket of services at your disposal

I've highlighted the services I'm most often asked to provide below. If you'd like some help deciding where to start, please get in touch.

Logo design

Logotype and logomark services comprising different formats for a variety of media, from initial concept to redesign. Colour and grayscale.

Visual design elements

From web banners to icons, diagrams and flowcharts - any element that lends itself to visual representation and adds appeal.

Style guides

Imperative in the early stages to set the tone for an organisation. Comprehensive and professional, they are a vital business asset.

Copywriting

Content is key, and good copy is clear, concise, targeted, and achieves the desired outcome by following the AIDA principles.

Proofreading & editing

Correction of grammatical, spelling and punctuation mistakes. Voice, tone, word count and usage, and language gender considerations.

Desktop publishing

Flyers, brochures, annual reports and workbooks benefit from consistent layout and professional typesetting. Appendices and footnotes included.

Web design templates

An understanding of current HTML/CSS best practices makes it possible to effectively design for desktop, tablet and mobile devices.

Usability and accessibility

Information architecture and colour harmony are important, but also contrast ratios, luminosity and brightness, font selection and size.

Secure digital storage

Appropriate storage of digital assets is vital, requiring multiple backup devices/options. Long term storage services are available.

Get in touch

I endeavour to reply to all emails within 24-48 hours, but after hours or on the weekend I may be enjoying a meal or movie with friends, gardening or walking along the beach, or off on an adventure on my motorbike. Looking forward to meeting you soon! :-)

Coffee perhaps?