An eagle eye for marketing results
Hello, my name is Sarah. I'm passionate about design and helping micro-small business owners attract more customers, and keep them coming back.
"Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it!" - Johann Wolfgang von Goethe
All effective marketing needs the following:
And my philosophy of keeping things simple combined with a keen eye for detail will assist you to bring all these elements together; helping you attract more of the type of customers you want.
"Design is so simple. That's why it's so complicated." – Paul Rand
"Design is more important than technology in most consumer applications." – Dave McClure
I have 16 years experience helping Australian businesses just like yours to develop the marketing elements you need to stand out from the crowd. I work in Sydney's Eastern Suburbs, use a Mac and Adobe Creative Cloud (CC 2018) software; InDesign, Illustrator, Photoshop and Acrobat.
So whether you need help designing a new logo, producing a style guide and templates, desktop publishing services, improving your copy to get better results, or a complete overhaul of your digital assets, I have packages for you.
You may choose hourly and half to full day, or weekly rates. I am also available for freelance and contract work, when time permits - so please get in touch.
"Design is not just what it looks like and feels like. Design is how it works." – Steve Jobs
Solar Water Wise (NSW, TAS)Logo, flyers, brochures, posters, stationery, and miscellaneous graphic design elements. Style guides, desktop publishing (typesetting and layout), content writing, proofreading, editing. Website design templates, and ongoing website hosting and maintenance contracts.
Australian Hot Water (NSW)Logo, flyers, brochures, posters, stationery, and miscellaneous graphic design elements. Style guides, desktop publishing (typesetting and layout), content writing, proofreading, editing.
EcoProperty (VIC)Logo, icons, flyers, property guides, floor plans, stationery, and miscellaneous graphic design elements. Style guides, desktop publishing (typesetting and layout), content writing, proofreading. Website design templates, and ongoing website hosting contract.
Core Energetics Australia (NSW)eNewsletters and miscellaneous graphic design elements. Style guides, desktop publishing (typesetting and layout), proofreading, editing. Website design templates, and ongoing website hosting and maintenance contracts.
Dr David Howard, Holistic Dentistry (NSW)Logo, flyers, brochures, posters, stationery, advertisements and miscellaneous graphic design elements. Website design templates, and ongoing website hosting and maintenance contracts.
Natural Fertility Management (NSW)Logo, flyers, brochures, posters, stationery, labels, and miscellaneous graphic design elements. Desktop publishing (typesetting and layout), proofreading, editing.
Nutrition Care Pharmaceuticals (VIC)Website design templates, including practitioner only access, and ongoing website hosting and maintenance contracts. Staff photography, product label designs.
CSIRO (VIC)Website design templates, and nine icon designs for the Your Development project. Content style guides for AusZEH (Zero Emission Housing Australia).
Melrose Health (NSW)eCommerce website design templates, and ongoing website hosting and maintenance contracts. Staff photography.
The Water Shops (Australia) (NSW)Website design templates, and ongoing website hosting and maintenance contracts. Search engine optimisation consultancy services.
Vital Greens (Australia, Netherlands, New Zealand)Website design templates for three international websites, and ongoing website hosting and maintenance contracts.
Macro Wholefoods (NSW)Website design templates, and ongoing website hosting and maintenance contracts.
I've highlighted the services I'm most often asked to provide below. If you'd like some help deciding where to start, please get in touch.
Logotype and logomark services comprising different formats for a variety of media, from initial concept to redesign. Colour and grayscale.
From web banners to icons, diagrams and flowcharts - any element that lends itself to visual representation and adds appeal.
Imperative in the early stages to set the tone for an organisation. Comprehensive and professional, they are a vital business asset.
Content is key, and good copy is clear, concise, targeted, and achieves the desired outcome by following the AIDA principles.
Correction of grammatical, spelling and punctuation mistakes. Voice, tone, word count and usage, and language gender considerations.
Flyers, brochures, annual reports and workbooks benefit from consistent layout and professional typesetting. Appendices and footnotes included.
An understanding of current HTML/CSS best practices makes it possible to effectively design for desktop, tablet and mobile devices.
Information architecture and colour harmony are important, but also contrast ratios, luminosity and brightness, font selection and size.
Appropriate storage of digital assets is vital, requiring multiple backup devices/options. Long term storage services are available.
I endeavour to reply to all emails within 24-48 hours, but after hours or on the weekend I may be enjoying a meal or movie with friends, gardening or walking along the beach, or off on an adventure on my motorbike. Looking forward to meeting you soon! :-)